Top 10 Tips for Creating a Business Presentation

A business presentation provides key information about a company or a product that a company works on. There are different approaches to business presentations, depending on the purpose of the presentation: a pitch deck to introduce a startup and get funding, the visual support of a company meeting, or a project proposal to be implemented.

Beyond the structure, what business presentations seek is to generate a good impression on the audience and obtain the expected positive results (inform, sell, gain funding, etc.).

But how do we achieve the expected results? Don’t worry, success is within your reach.

So, as we told you at the beginning, we have decided to group in this post some tips to revolutionize your business presentations. Take note for your next presentation, we assure you that they will be very useful!

To illustrate some of the tips with images, we have selected one of our business-themed presentations, Investment Business Plan. If you think it might fit the content of your next presentation, imagine how much you can take advantage of it after reading this post!

1. Presentations as visual support

What is relevant should be what you have to tell, not the presentation itself, which has to function simply as support. You should not, therefore, include all the information in the presentation, only the key data. However, this does not literally translate into “boring PowerPoint”. There are endless possibilities, you can use charts, infographics, images, or everything combined as in the creative business templates we have at GreatPPT.

2. Show credibility

People tend to pay more attention if they see that the other person is an expert in what they are talking about. Show that no one knows the company or product so well that everyone will believe 100% of what you say. It is also important to know the type of audience that will be present during the presentation to understand how you should conduct your presentation.

3. Punctuality

For the sake of the attendees, but most importantly for your own sake, it is best to arrive early. If you are there before, you can quietly prepare everything you need for the presentation: speakers, computer, projector ……

4. First impressions are everything

Yes, we know that you shouldn’t judge a book by its cover, but it’s still an artificial act and it’s likely that the audience will remember the beginning of the presentation more than anything else. This is the moment of total concentration, so you must grab their attention from the beginning. To do this, you can help them with quotes, interesting pictures or open-ended questions to get them thinking during the presentation.

5. Who is behind the presentation?

To build an intimate relationship with your audience, you can tell a short personal story about your product or even a brand story to show the human side of your business behind the scenes. Keep it short, but interesting. Storytelling skills can be very helpful for this. If you want to learn more about this, you can read a post on our blog about how to use storytelling in presentations.

6. Convey emotion

Content is important, but how you present that content is also important. Body language, the way you speak (you can add a little humor to resonate with your audience) or eye contact can help you further express yourself. On a related note, clothing is a relevant element. If you wear clothes that make you feel comfortable and confident, then you’ve done your job because you’ll be communicating confidence to your audience.

7. Interaction with the audience

Make all participants feel a part of the presentation so that they do not see it as a monologue, but something more interactive. It may be helpful to ask rhetorical questions in a generalized way or to speak in the first person plural. “I know we’ve all felt that way at one time or another.” “It’s just what you think ……”.

8. Make important statements

“Big numbers get the audience’s attention” is not just an empty phrase. Presenting mind-blowing numbers or statistics that wow your audience will make it impossible for them to stop listening to you.

9. Be prepared for tough questions

You must be prepared for any questions from the audience and know how to get out of their way. You also need to be prepared in case no one asks you, so that there are no awkward silences during the Q&A session. You can use phrases such as “One thing you may still want to know is ……”.

10. The epic ending

Just as you started big, end on a high note. After the Q&A, you can mention a shocking fact, show a video or close with a question on the air. The important thing is to make it “epic”.